Makes App

App design project for Makes, an Ed-Tech startup owned by Appleseeds.

I was brought into the project as Head of User Experience and Gamification. After the initial stripped-down POC and a mass of user research and interviews, my task was to create an educational, gamified platform for teenagers that engages and inspires kids to life-long learning. I created multiple experiences offering different ratios of design, gamification, and education with which, after user feedback and data analysis the final MVP design and experience was born. Imitating many of the elements teenagers interact with daily, Makes provided huge engagement with its influencer-style content delivery and increased level of learning through its fun, gamified approach. Makes is currently being piloted with the Ministry of Education in Israel.